We are proud to of been able to offer our support to Paul Howse completing his Royal College of Art MA in vehicle design
A Car for Berluti- Bespoke bootmaker since 1895
"Just because something is expensive, doesn't make it an exclusive or a luxurious entity . . . . . Over consumption is no longer a signal of success"
Luxury doesn't have to mean expense or extravagance. Moreover, in the fragility of 21st century consumerism, exclusivity could go much further, where its perceptual value increases over time and through an experience of the product. Just as classic watches and historic cars develop a story and history over time, the owner of a vehicle should feel this experience. A patination of material such as bronze, that is hand-crafted or develops over time and is unique to each ownership situation would bring a valid ‘local quality' that could be argued as being lost in today's globalised world.
I also wanted to emphasise the interior element, to show that it is cradled in the structure, a precious entity much like a Faberge egg. The long low bonnet is possible due to the lack of engine and emphasises the use an advanced technology. The interior is suspended my magnetic levitation to further separate it from the technical elements of the car and to provide a truly serene ride quality.
The car will also be of hybrid power. As it is intended to be used only on special occasions and cosseted, it will be kept in a specifically designed building from which you can control the atmosphere the car is kept in and thus control the patination, much like a cigar humidor. The building will be covered in photo-voltaic solar panels and will be able to store up solar energy to be used to power the car. If energy levels drop, then it will run off the national grid, but otherwise it will be solely self-sufficient.
All of these factors should add up to truly unique, exclusive ownership experience, while a creating a mystique about the car, the like of which may not have been seen since the art deco period.